
"True Religion Enlists Hypebeast Ltd.'s Hypemaker Arm to Help Launch Capsule".

"Fast Talk: How This 'Sneakerhead' Built A Major Online Magazine". "Hypebeast Moves Onto Main Board of Hong Kong Stock Exchange".


In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypemoon for Web3, Hypeart for art and Hypegolf for golf. Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms Hypemaker, an in-house creative production agency and HBX, a retail platform. Over the years, Hypebeast has expanded into other industries such as high-end fashion, art, music, Web3, fashion news, e-commerce and more. Ma found the word hypebeast funny and used the word to build his website. Beginning of his sneaker collecting journey, young teenagers would call Ma a " hypebeast", referring to someone buying into the hype without having a sense about what they are buying into. Kevin Ma is a sneaker head who collected dead stock and limited edition shoes. Originally founded in 2005 by Kevin Ma as a sneaker blog. Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle.
